I spent quite a lot of time earlier this year writing my latest book – The Patient Recruitment Conundrum. At several points, I found myself becoming somewhat weary of the process, ending the day thinking what I’d written would be good enough, and wouldn’t need revising.

And, indeed, that’s partially the basis for the approach I’ve taken with these videos – not allowing the perfect to be the enemy of the good, and simply putting them out there on a daily basis without worrying too much about the perfect lighting or sound quality etc.

Which is something I’m happy to do for short videos, as it’s the message that is the key.

With the book, though, I realized I wanted to create something of lasting value, so made sure I put in the extra effort to improve it, even when I may not have felt like doing so.

Which is something I recommend to anyone else engaged in a similar endeavor.