When putting together these short videos I’m keeping in mind the principles of clarity and being concise. Taking my cue from Jon Loomer (https://www.jonloomer.com/), who I got the idea from and who has now been posting at least one video every day for over a year, I’ve been sticking to a minute or less with each one.

At the speed I tend to talk, and with the subject matter I’m discussing, I’ve found this generally works out to be less than 160 words, made up of a maximum of around 1,000 characters.

So you can see where the clarity and conciseness has to come into play – things that potential trial participants probably wish were a bit more apparent in the type of consent forms they are often presented with.

For myself, I’ve found it easier to plan and write-up the video content beforehand, which helps to cut down on waffle and focus on being clear and succinct.