The third factor for the Magic Wand Index is Return On Investment (ROI). For patients, this will be based on the time and effort that goes into trial participation – the patient burden. Minimizing the disruption to a patient’s life when they are in a trial is a key factor for helping to retain them through to completion. What we’re aiming for is to make the patient consider it worthwhile to be giving up their time as a volunteer in the process.

For sponsors, the Return On Investment can be measured in terms of the resources that they have to put in. A solution that delivers the required number of patients, at a cost that makes sense, and without having to draw on too much time input from the sponsor, is what will make the ROI appealing to them.