Repurposing content is something that many people are aware they should be doing, but often never actually get around to. I was reminded of this recently when a contact of mine recommended I use the Mind Maps from my latest book as the basis for individual articles – a process I have now started.

It had occurred to me that I could possibly make more of the content I’d put together for the book – including the elements I researched and developed but left out – so this was a good reminder that I already have the foundations for a series of articles that some people should find useful and interesting.

Another factor here, of course, is that not everyone wants to buy or read a book. Similarly not everyone wants to watch a video or listen to a podcast.

Repurposing the basic content in separate articles can thus provide a chance of it reaching a wider audience.