Finding patients for clinical trials is probably the most difficult of the 4 elements that go into patient recruitment, so I’ve put together 2 videos to outline what’s involved.

One of the main methods is what’s known as ‘Direct To Patient’. Which means reaching out to potential trial participants directly, through such methods as advertising.

The main way to achieve this over the last 7 or 8 years has been through ads on social media – primarily Facebook – where you can target by demographic information such as location and age. Other platforms that can be useful include Instagram, Snapchat – for a younger audience – and even TikTok.

Traditional advertising methods, such as press and radio, can also still be effective for reaching a particular audience. As can getting your message onto relevant podcasts.

I’ll introduce some other methods of finding patients in the next vid.