The fourth element of the Magic Wand Index is for the process to be Simple. From a patient’s perspective this really means making it as easy as possible for them to participate. The traditional model of a patient having regular visits to a research site can be easy for some people, but not everyone. So, where possible, being able to offer a choice of site visits, home visits, mobile site visits etc can help to make taking part a more Simple process.

For sponsors, a Simple patient recruitment solution is one that provides what they want – patients on the trial – with minimal input from themselves beyond paying for the process. Being able to take a lot of the responsibility for oversight and process management away from the sponsor is helpful for making things Simple.