Engaging with potential participants is the second key element for successful patient recruitment.

What you’re after is to be clear, easy to understand, and compelling. Easier said than done, perhaps, but keeping a marketing perspective in mind can help translate clinical jargon into messaging that appeals to your target audience. Obviously ensuring that everything is compliant for your IRB or Ethics Committee.

Educational materials can provide support to your basic messaging – perhaps expanding on the methodology of the potential treatment, or including more details about what it’s like to take part in a trial. And having multiple translations and culturally aware imagery and language is essential for engaging your whole audience.

Another thing I recommend is to engage with the research sites in order to keep them on board for managing and promoting your trial.