The Magic Wand Index allows us to see if our solution is closer to being ‘magic’, or closer to being ‘meh’. It’s based on 5 factors that we can measure to determine a score for each – the higher the overall score, the closer the solution is to being ‘magic’.

The 5 factors are: Relevance – the solution has to be relevant to the people using it. It has to have a Benefit to those people, and deliver a decent Return On Investment. (Which could be measured in terms of time input, as well as money). The solution has to be based on a Simple process, and be as Quick to achieve results as is possible. In the next 5 videos I’ll look at each of these factors in turn, based on the two perspectives of patient and sponsor.

You may also like

Revise your Patient Recruitment Solution to make it more Appealing
Wherever possible, to increase your scores for the Magic Wand Index, you want to make the solution itself more attractive through improving the elements that aren’t as close to being ‘magic’ ...
Updating your Messaging is one way to Increase your Solution's Appeal
Having looked at the five elements that make up the Magic Wand Index for your patient recruitment solution, the key thing is to actually be able to do something about them. You’re ideally ...
The Fifth Factor for the Magic Wand Index is for the Process to be Quick
The fifth and final element that makes up the Magic Wand Index is for the solution to be Quick. What we’re looking for is the results occuring quickly, and also to see how quickly things ...