One of the chapters in the book, The AI Revolution in Medicine: GPT-4 and Beyond, relates to the possible applications for AI within the field of scientific discovery and clinical trials. ...
The essence of marketing is to try and bring out the most attractive elements of a product or service in order to promote it to people who might be interested. To that end, a cafe might make ...
Many of us will have seen claims on the internet that ‘big pharma’ is preventing the use of natural treatments by forcing the medical profession to buy their expensive drugs rather than ...
While we’re not allowed to coerce people into taking part in trials, there are things we can highlight that should help encourage interest, at least. The fact the participant is ‘doing good’ ...
We live in an age where the work of all kinds of service-based agents has been eroded by the rise of self-service activities. I often book my own travel rather than using a travel agent. ...
I was in Brussels recently, where I visited the European Parliament, which got me thinking about the impact on clinical research that comes about as a result of government organizations ...
Communication with trial participants is one of the areas you’d expect to work well when it comes to clinical trials. Keeping patients informed about what’s going on would appear to be an ...
One of the issues that frequently comes up when looking at the problems of patient recruitment and retention is that of communication. Or, more accurately I guess, lack of or bad or ...
Coming from a background where customer experience methodology is used extensively to determine why people don’t like a particular product or service, it’s always intrigued me as to why ...
The consent process in clinical trials - more formally designated the Informed Consent process - is a key element in getting participants involved. Without a signed Informed Consent Form ...