Revise your Patient Recruitment Solution to make it more Appealing
Wherever possible, to increase your scores for the Magic Wand Index, you want to make the solution itself more attractive through improving the elements that aren’t as close to being ‘magic’ ...
Updating your Messaging is one way to Increase your Solution's Appeal
Having looked at the five elements that make up the Magic Wand Index for your patient recruitment solution, the key thing is to actually be able to do something about them. You’re ideally ...
The Fifth Factor for the Magic Wand Index is for the Process to be Quick
The fifth and final element that makes up the Magic Wand Index is for the solution to be Quick. What we’re looking for is the results occuring quickly, and also to see how quickly things ...
How Simple is your Patient Recruitment Solution to Carry out?
The fourth element of the Magic Wand Index is for the process to be Simple. From a patient’s perspective this really means making it as easy as possible for them to participate. The ...
The Third Element of the Magic Wand Index is the Perceived Return On Investment
The third factor for the Magic Wand Index is Return On Investment (ROI). For patients, this will be based on the time and effort that goes into trial participation - the patient burden. ...
The Second Element of the Magic Wand Index is the Benefit it provides
The second factor we look at for the Magic Wand Index is the perceived Benefit of moving forward with the solution in question. For patients, this could be a number of things - including ...
The First Factor in the Magic Wand Index is Relevance
The first factor in the Magic Wand Index is Relevance. For patients, we need to make sure the recruitment messaging makes the potential participant feel it relates to them and their ...
An Outline of the Magic Wand Index for Measuring Effectiveness
The Magic Wand Index allows us to see if our solution is closer to being ‘magic’, or closer to being ‘meh’. It’s based on 5 factors that we can measure to determine a score for each - the ...