There are some things you can do to help your Facebook Ad Sets exit the Learning Phase and start performing the best they can. One of these is to target a wider audience within your Ad Set. ...
I was discussing the optimization of Facebook ads with a sponsor contact recently, and it occurred to me that there are some Facebook-specific elements that are perhaps not all that well ...
Recruiting patients through social media is something I’ve long been associated with. Indeed, I’ve been described as ‘the Godfather of social media patient recruitment.’ And while I now have ...
Further to what I said in the last vid about increased digital ads competition in the lead-in to Christmas, there are other things you can do to try to mitigate against the potential higher ...
For anyone using digital advertising to promote clinical trial participation - especially on social media - there’s an interesting thing happens in the last 2 to 3 months of each year, based ...
I’ve been asked a few times recently whether Facebook Ads still work for recruiting patients. I’ve even had somebody tell me that Facebook Ads specifically don’t work anymore. Well, my ...
Using digital ads is a widely-used element of many successful patient recruitment campaigns. And there’s been a move in recent years towards making the content of these ads more ...
Over the years I’ve been involved with recruiting patients for clinical trials, the digital advertising landscape has changed and evolved. Back in the day there was no Facebook advertising ...
Digital direct to patient recruitment is often based on advertising using social media. Facebook is by far the most widely-used platform for this purpose - often generating over half the ...