There are some things you can do to help your Facebook Ad Sets exit the Learning Phase and start performing the best they can. One of these is to target a wider audience within your Ad Set. ...
I was discussing the optimization of Facebook ads with a sponsor contact recently, and it occurred to me that there are some Facebook-specific elements that are perhaps not all that well ...
Having mentioned doctor referrals, site databases, patient group and community outreach activities as ideally being the best methods of recruiting patients, we now come to the approach that ...
I view advertising in what might be thought of as an ‘old school’ manner. In that I believe the fundamental point of all advertising is to ‘sell stuff.’ In the world of patient recruitment ...
In the world of digital marketing, people are very familiar with the idea of targeted advertising. What they mean by it is usually a set of options that enables you to show your ads only to ...
Further to what I said in the last vid about increased digital ads competition in the lead-in to Christmas, there are other things you can do to try to mitigate against the potential higher ...
For anyone using digital advertising to promote clinical trial participation - especially on social media - there’s an interesting thing happens in the last 2 to 3 months of each year, based ...
There’s a lot of communication that takes place on LinkedIn among people in the clinical research industry. As is the nature of that platform, much of it is the corporate-style ‘here’s our ...
Using digital ads is a widely-used element of many successful patient recruitment campaigns. And there’s been a move in recent years towards making the content of these ads more ...
Over the years I’ve been involved with recruiting patients for clinical trials, the digital advertising landscape has changed and evolved. Back in the day there was no Facebook advertising ...