Instagram vs Facebook for Clinical Trials Advertising
Instagram became much more prominent on the radar of advertisers last year – probably through having hit a ‘tipping point’ of number of users as well as businesses looking for additional methods of attracting their ideal audience.
Facebook Strategy for Patient Recruitment for Clinical Trials
There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising.
Using Facebook Ads to Hit Patient Enrollment Targets for Clinical Trials
Many clinical trials are notorious for not achieving their patient recruitment targets – thus leading to a waste of everyone’s time and resources if the trial is unable to go ahead due to the desired number of people not being enrolled.
Advertising to Attract Patients for Clinical Trials – 4 Effective Methods
Anyone involved in the provision of clinical trials knows how difficult it is to attract patients – with a high proportion of all trials not reaching the minimum number of participants and many not managing to recruit anyone at all.
Using Facebook Lead Ads to Recruit Patients for Clinical Trials
Despite having been introduced a few years ago, many marketers are still unaware of the potential for a high volume of enquiries that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.
There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method.
