targeting (1)

Facebook Ads for Clinical Trials – The Basics of Targeting Your Audience

by Behaviour TargetingFacebookPatient Recruitment

Having worked in digital marketing for 20+ years, it’s easy for me to forget that not everyone understands how sophisticated the targeting options are within the main ads platforms such as Google and Facebook. (Whilst many organisations do use Google for their promotional activity, I’ve found that in the field of patient recruitment for clinical trials, nothing comes close to Facebook in terms of being able to generate quality leads in high numbers – which is why I focus on that platform for my service offering).

strategy (1)

Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?

by Digital MarketingPatient Recruitment

Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?

Most digital marketing campaigns will be based on some form of strategy – in that there will be an overall goal in mind that is being worked towards through the implementation of some form of plan. However, what I’ve often found when I’m brought in to improve the returns from a company’s advertising spend is that what is being called ‘strategy’ is actually just a collection of ‘tactics’. Here’s an overview of the difference and which approach makes most sense when advertising to attract patients for clinical trials.