My Videos

Research Site Databases Should be able to Work Better for Recruiting Patients
Having looked at what I consider to be the ideal method for recruiting patients - doctor referrals - I’ll share a few other thoughts on the best methods of recruiting patients as things are ...
Referrals from Primary Care Physicians Should be the Best Source of Trial Participants
I’m often asked what’s the best method to use for recruiting patients into clinical trials. And the answer is usually prefaced with ‘it depends’ as each trial will have its own circumstances ...
Why I Take an Old School Approach When it Comes to Measuring Advertising Success
I view advertising in what might be thought of as an ‘old school’ manner. In that I believe the fundamental point of all advertising is to ‘sell stuff.’ In the world of patient recruitment ...
Why I Revisit A Christmas Carol by Charles Dickens Every Year
Continuing the Christmas theme, I ensure I do something related to Charles Dickens’ story A Christmas Carol every year. That includes usually reading the story, as well as watching various ...
Incorporating a Christmas Element in Your Content
Every year there’s a consideration to be made when creating content as to whether to include reference to Christmas, or even to create some specific pieces for the festive season. Television ...
Is Christmas a Good Time for Patient Recruitment?
With Christmas on the horizon, patient recruitment activities often get paused or toned down. It’s tempting to think that people will not be interested in investigating potential trials they ...
Effective and Quick Patient Recruitment Doesn't Have to Wait Until a Trial is In Rescue
Over the years, I’ve been involved with many clinical trials that could be considered to be ‘in rescue’ as a result of not recruiting a sufficient number of patients in a timely manner. ...
Social Media Ads - Particularly on Facebook - are Still Valuable for Patient Recruitment
Recruiting patients through social media is something I’ve long been associated with. Indeed, I’ve been described as ‘the Godfather of social media patient recruitment.’ And while I now have ...
We Should be able to Come up With Effective Incentives for Clinical Trial Participation
Over the weekend I watched the first episode in the 3 part 60th anniversary series for Dr Who - a UK TV show in which the main character can travel to any point in space or time. I started ...
More Accessible Opening Hours Should Help Improve Recruitment Rates for Clinical Trials
With Thanksgiving being celebrated in the US last week, it got me thinking about business opening hours and accessibility. Obviously many shops remain open over holiday periods, so that ...

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