My Videos

Writing and Reading Everyday are Recommended for Improving Writing Skills
There’s a couple of things I think are helpful when it comes to improving and keeping on top of writing - learned from my own experience as well as advice I’ve picked up from others. Write ...
A Condition-Specific Website Could be Beneficial for Patient Recruitment
Following on from the idea of having a trial-specific website, I’m often bemused by the fact that sponsor organizations and CROs don’t seem inclined to have websites that are focused on ...
Patient Recruitment Works Better with a Trial-Specific Website
Despite this being 2023, nearly 2024 now, I still see plenty of clinical trials that don’t utilize the internet for recruiting patients. Certainly there are people who don’t go online all ...
More About the Learning Phase for Facebook Ads
There are some things you can do to help your Facebook Ad Sets exit the Learning Phase and start performing the best they can. One of these is to target a wider audience within your Ad Set. ...
An Overview of the Learning Phase for Facebook Ads
I was discussing the optimization of Facebook ads with a sponsor contact recently, and it occurred to me that there are some Facebook-specific elements that are perhaps not all that well ...
Lab Test Results, Claims Data, and Patient Records Should be Good for Patient Recruitment
Another method of recruiting patients into clinical trials that should be valuable is to use such things as a patient’s health records, lab test results, and insurance claims data. Obviously ...
A SWOT Analysis is a Useful Business Tool and a Potential Source of New Ideas
A SWOT analysis is a technique often used by businesses to identify and assess different aspects of their operations. SWOT stands for Strengths, Weaknesses, Opportunities, Threats, and an ...
Writers are Often Either Planners or Pantsers - or a Hybrid of Both
Within the world of writing advice there’s often a clear distinction made between planners and pantsers. Referring respectively to people who plan out what they’re going to write before ...
Digital Outreach is Another of the Best Methods for Recruiting Patients
Having mentioned doctor referrals, site databases, patient group and community outreach activities as ideally being the best methods of recruiting patients, we now come to the approach that ...
Communities of Patients Should Provide a Good Source of Trial Participants
Continuing the theme of the best methods of recruiting patients for clinical trials, reaching out to patients ‘where they are’ is another approach that should be able to deliver good ...

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