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Some of the Changes in the Digital Ads Landscape for Patient Recruitment
Over the years I’ve been involved with recruiting patients for clinical trials, the digital advertising landscape has changed and evolved. Back in the day there was no Facebook advertising ...
IRBs / ECs play an Important Role in the Patient Recruitment Process
When trying to recruit patients for trials, it can seem as though the Institutional Review Board, or Ethics Committee, acts as a barrier to success. Looking from a marketing perspective, the ...
Collaborate with your Vendors for Continuous Improvement in Results
Having looked at some of the main metrics that sponsors will want to keep track of from the patient recruitment vendor, the next stage in the process is to discuss the results and attempt to ...
A Look at Some Key Metrics for Patient Recruitment Campaigns
As a sponsor, when dealing with a patient recruitment solutions provider, you’ll want to have sight of particular metrics that give you a snapshot of how well things are going. If you have ...
Sponsors Should have Visibility & Transparency of Relevant Stats from a Patient Recruitment Campaign
Something that comes up quite a lot in projects that I advise on is the lack of visibility and transparency afforded to the CRO or sponsor by the patient recruitment vendor. There are often ...
Reducing the Burden of Participation Helps Retain Patients on Clinical Trials
One of the key things we can do to retain patients on clinical trials - and also because it just seems to be the right thing to do - is reduce the burden of participation. People taking part ...
Not all Potential Trial Participants Belong to a Patient Group
Patient advocacy groups can be a key stakeholder in the clinical trials process. I’ve been involved with many trials that never involve a patient group, and many that do. And the ones that ...
Some Thoughts on the Value of Clinical Trials Industry Conferences
Each industry has a range of conferences that can be attended each year. Some of them more valuable than others, and obviously some of them more relevant to your own circumstances. A couple ...
Instant Interaction with a Trial Applicant can Help with the Recruitment Process
A major factor that can affect the success of a patient recruitment project is the number of people who express an interest in participating, but are then unable to be contacted to arrange ...
A Simple 4-step Strategy for Recruiting Patients for Clinical Trials
One highly-effective strategy for patient recruitment is a 4 step process. Firstly, attracting potential patients via an advert - such as on Facebook or YouTube. This could also be based on ...

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