Keeping in touch with trial participants isn’t just about seeing them at their regular site visits. It’s important, of course, to treat each person with respect and make them feel welcome ...
One of the biggest factors affecting rates of patient recruitment for clinical trials is the number of people who initially apply that can’t then be contacted in order to get them to go ...
Using digital ads is a widely-used element of many successful patient recruitment campaigns. And there’s been a move in recent years towards making the content of these ads more ...
There’s a well-known saying that too much choice can be a bad thing. Such as when you go to a grocery store and have to decide between 15 types of canned tomatoes, or when a restaurant menu ...
Continuing on from the suggestions for no filter brainstorming and free writing, I find a valuable tool for generating ideas and coming up with solutions is to create a mind map. This ...
I’ve mentioned before that I sometimes like to use a ‘no filter’ brainstorm approach for coming up with ideas. And I think this technique is particularly useful when combined with ‘free ...
Dean Martin famously described himself as a drunk, rather than an alcoholic. One of his reasons being that drunks don’t have to go to meetings. Whether he actually was as fond of a drink as ...
People can often view marketing as being a bad thing - designed to persuade people to do things they don’t really want to, in order for the company behind the marketing to make a profit. But ...
One of the chapters in the book, The AI Revolution in Medicine: GPT-4 and Beyond, relates to the possible applications for AI within the field of scientific discovery and clinical trials. ...
I recently read the book, The AI Revolution in Medicine: GPT-4 and Beyond, by Peter Lee, Carey Goldberg, and Isaac Kohane - which has a fairly self-explanatory title regarding what it’s ...