My Videos

Mind Maps are Another Useful Tool for Clarifying Thinking and Producing Ideas
Continuing on from the suggestions for no filter brainstorming and free writing, I find a valuable tool for generating ideas and coming up with solutions is to create a mind map. This ...
Free Writing can be a Valuable Technique for Producing Ideas
I’ve mentioned before that I sometimes like to use a ‘no filter’ brainstorm approach for coming up with ideas. And I think this technique is particularly useful when combined with ‘free ...
People Rarely Perceive or Describe Themselves as Simply Being Patients
Dean Martin famously described himself as a drunk, rather than an alcoholic. One of his reasons being that drunks don’t have to go to meetings. Whether he actually was as fond of a drink as ...
Good Marketing can Help Improve the Public's View of the Clinical Trials Industry
People can often view marketing as being a bad thing - designed to persuade people to do things they don’t really want to, in order for the company behind the marketing to make a profit. But ...
Scientific Research & Clinical Trials Chapter from The AI Revolution in Medicine: GPT-4 and Beyond
One of the chapters in the book, The AI Revolution in Medicine: GPT-4 and Beyond, relates to the possible applications for AI within the field of scientific discovery and clinical trials. ...
A Look at the Excellent Book - The AI Revolution in Medicine: GPT-4 and Beyond
I recently read the book, The AI Revolution in Medicine: GPT-4 and Beyond, by Peter Lee, Carey Goldberg, and Isaac Kohane - which has a fairly self-explanatory title regarding what it’s ...
Improving the Product Itself can be the Most Effective Form of Marketing
The essence of marketing is to try and bring out the most attractive elements of a product or service in order to promote it to people who might be interested. To that end, a cafe might make ...
People don't Always Realize that the Origin of Clinical Trials lies in the Natural World
Many of us will have seen claims on the internet that ‘big pharma’ is preventing the use of natural treatments by forcing the medical profession to buy their expensive drugs rather than ...
One of the Potential Benefits of Trial Participation is an Ongoing 'Well Person' Health Check
While we’re not allowed to coerce people into taking part in trials, there are things we can highlight that should help encourage interest, at least. The fact the participant is ‘doing good’ ...
A Friendly, Personal Approach can Help Retain People on Clinical Trials
One of the things that I’ve seen help encourage participants to stay on a trial is the friendliness, respect, and helpfulness of the people they deal with. Not much of a revelation here, of ...

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