strategy (1)

Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?

by Digital MarketingPatient Recruitment

Digital Marketing Tactics or Strategy – Which is Best for Promoting Clinical Trials?

Most digital marketing campaigns will be based on some form of strategy – in that there will be an overall goal in mind that is being worked towards through the implementation of some form of plan. However, what I’ve often found when I’m brought in to improve the returns from a company’s advertising spend is that what is being called ‘strategy’ is actually just a collection of ‘tactics’. Here’s an overview of the difference and which approach makes most sense when advertising to attract patients for clinical trials.

Facebook Strategy for Patient Recruitment for Clinical Trials

by Behaviour TargetingFacebookPatient Recruitment

Facebook Strategy for Patient Recruitment for Clinical Trials

There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising.

facebook-1200x754

Using Facebook Lead Ads to Recruit Patients for Clinical Trials

by FacebookPatient Recruitment

Using Facebook Lead Ads to Recruit Patients for Clinical Trials

Despite having been introduced a few years ago, many marketers are still unaware of the potential for a high volume of enquiries that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.

microscope-and-doctors-1200x801

Patient Recruitment for Clinical Trials Using Facebook Ads – Things to Bear in Mind

by FacebookPatient Recruitment

There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method.