targeting (1)

Facebook Ads for Clinical Trials – The Basics of Targeting Your Audience

by Behaviour TargetingFacebookPatient Recruitment

Having worked in digital marketing for 20+ years, it’s easy for me to forget that not everyone understands how sophisticated the targeting options are within the main ads platforms such as Google and Facebook. (Whilst many organisations do use Google for their promotional activity, I’ve found that in the field of patient recruitment for clinical trials, nothing comes close to Facebook in terms of being able to generate quality leads in high numbers – which is why I focus on that platform for my service offering).

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Responding to Comments on Facebook Ads for Clinical Trials

by FacebookPatient Recruitment

Responding to Comments on Facebook Ads for Clinical Trials

Once you’ve launched your Facebook Ads campaign aimed at generating patients for clinical trials, you’ll want to monitor the Comments that people make on the Ads quite closely. Otherwise, you could find performance deteriorating in response to a negative comment. (Or even miss a positive comment that you’ll be able to use for other purposes, such as a testimonial). Here’s how to go about responding to Comments on your Facebook Ads.

budget-optimization

Facebook Campaign Budget Optimization – What it Means for Your Campaigns

by Facebook

Facebook Campaign Budget Optimization – What it Means for Your Campaigns

For many advertisers, Facebook is imminently introducing Campaign Budget Optimization (CBO) as the default overall budget strategy for all your Ad Campaigns – with it almost certainly going to become the only available format for all advertisers before too long.

Facebook Strategy for Patient Recruitment for Clinical Trials

by Behaviour TargetingFacebookPatient Recruitment

Facebook Strategy for Patient Recruitment for Clinical Trials

There’s no doubt about it – Facebook is an extremely valuable medium for promoting your clinical trials to an audience of potential participants. And my experience over the last few years has convinced me there is no more effective method of attracting registrations than targeting people with your message using Facebook advertising.

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Using Facebook Lead Ads to Recruit Patients for Clinical Trials

by FacebookPatient Recruitment

Using Facebook Lead Ads to Recruit Patients for Clinical Trials

Despite having been introduced a few years ago, many marketers are still unaware of the potential for a high volume of enquiries that comes from the Facebook Lead Ad format. I’ve been using this type of Ad successfully for patient recruitment for over 2 years, generating thousands of leads as a result.

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Patient Recruitment for Clinical Trials Using Facebook Ads – Things to Bear in Mind

by FacebookPatient Recruitment

There’s no doubt about it – Facebook Ads are a super successful way to recruit patients for clinical trials. And my own experience over the last few years – where I’ve managed over £2 million worth of Facebook ad spend and delivered tens of thousands of clinical trial registrations – suggests that there is a bright future ahead for this method.