Further to what I said in the last vid about increased digital ads competition in the lead-in to Christmas, there are other things you can do to try to mitigate against the potential higher ad costs.

One of which is to look into the creative elements you’re using in your ads. Standing out against Christmas-themed imagery and wording can be difficult when people are feeling more disposed towards holiday festivities, rather than thinking about potential treatments for conditions they’re living with.

I’m not suggesting you include pictures of Santa Claus in your ads – which would almost certainly be frowned-on by any ethics review anyway.

But perhaps incorporating visual and text cues of a different kind – that either echo or contrast with the types of Christmas-related elements other advertisers are likely to be using – could help your patient recruitment adverts to generate more interest and engagement from your target audience as the year draws to a close.