This is my 117^th daily video. (Actually not, though it was when I recorded it!) When I started off, all that time ago, I was concerned about making everything perfect. I wanted to have the best camera, the best microphone, the best lighting, because I wanted it to look good. But after researching that for a while I thought ‘let me just give it a go and see what happens.’

So the first one I did I just held my phone in front of me, looked into the phone, recorded the video and watched it back, and actually realized, you know this ain’t too bad. So I put it out there.

What happened after that was people started to watch them. So I’ve gradually built up this collection of 117 videos now, and people have been watching them, and Commenting on them, and Liking them and Sharing them. It’s primarily on LinkedIn, which is where my audience is. Lots of people Connect with me as well, having seen the videos, so feel free to do the same if you enjoy them.

And it’s also helped me to promote my own service, which is, of course, one of the things I want to do – my patient recruitment services. When I released my book – The Patient Recruitment Conundrum – recently, it was released on a video and people Liked it and congratulated me and went out to buy it.

So the lesson for me, I think, after 117 videos, is don’t wait for it to be perfect, just get it done.