There are a lot of tech solutions on offer designed to make the process of patient recruitment and retention more effective.

With my original background in digital marketing, I’ve often been categorized as being among the tech solution fraternity myself – though even way back then I always stressed that the most important part of the phrase was the word ‘marketing’, not the word ‘digital’.

And it’s the same today. The digital and tech solutions on offer are effectively tools that can be utilized for things like making processes more efficient, or more accurately recording and analyzing data.

But without the human element, the tech side of things is simply another shiny object that may or may not be all that useful in the real world.

For instance, I’m approached quite frequently by tech-first people who’ve developed something that I consider to be a solution in search of a problem.

Putting patients – people – first, will always remain essential.