There’s a lot of communication that takes place on LinkedIn among people in the clinical research industry.

As is the nature of that platform, much of it is the corporate-style ‘here’s our latest product’, or ‘reach out to us if you need x’.

And there’s also a lot of good interaction that takes place – especially between some of the more engaged members of the community.

Recently, for example, someone within the industry posted an article about how they didn’t want to see ‘casual content’ memes posted on LinkedIn, suggesting they aren’t professional.

Certainly this method worked for generating lots of engagement on their post – some supportive and some critical of the viewpoint.

For myself, I think LinkedIn is a great place for putting across ideas and sharing information. And, while it’s not always my own approach, I see no problem with using humor and what might be considered unprofessional content in order to get a message across.