Collaboration is a concept that is often discussed as being a good thing, but in my experience it’s rarely adopted as an approach for managing patient recruitment projects.

Understandably, vendors are keen to push their own solutions and remain in control of their client relationships. And it can seem counterintuitive to bring in a company that might be considered to be a rival organization, fearing the possibility of losing a client to a competitor.

But really, when done well, collaboration is about delivering the best service and achieving the best results.

It’s very unlikely that a ‘one stop shop’ organization is going to be ‘best in class’ for all the potential patient recruitment activities it’s worth undertaking. Some will be better at digital outreach, others better at engaging with health care professionals, others more skilled with traditional advertising methods.

Which is why having specialist organizations truly collaborating with each other can lead to greater success overall.