Wherever possible, to increase your scores for the Magic Wand Index, you want to make the solution itself more attractive through improving the elements that aren’t as close to being ‘magic’ as they could be.

For patients, this could involve reducing the patient burden by incorporating technology solutions into the ongoing trial participation activities. For example, where a site visit isn’t necessarily going to require anything clinical to take place, it may be that arranging a video or phone call would be just as effective – and potentially easier for the patient.

For sponsors, this could encompass such things as making their lives easier by providing additional oversight and reporting capabilities that keep everything transparent. As well as ensuring you deliver patients for their trial with as little time input from them as possible.